Biryani sales surge as Modi’s BJP faces defeat in Delhi polls
Monitoring Report
NEW DELHI: Biryani sales in India’s capital New Delhi soared after Prime Minister Narendra Modi’s Bharatiya Janata Party (BJP) suffered a devastating loss in a key state election to the Aam Admi Party (AAP), reported The Economic Times.
The report credited the surge in sales to previous comments made by senior BJP leaders, including Uttar Pradesh Chief Minister Yogi Adityanath, about the AAP serving the dish to anti-citizenship law protesters gathered at Shaheen Bagh.
“The Kejriwal government provides biryani to the people sitting at protests at Shaheen Bagh and other places,” Adityanath had said at some election rallies he had addressed in Delhi, it added.
Earlier in the week, Amit Malviya, head of the BJP’s IT cell had tweeted, “Proof of biryani being distributed at Shaheen Bagh!”
Hundreds of women have been blocking Shaheen Bagh for weeks in protest of the Indian government’s Citizenship Amendment Act (CAA) and the National Register of Citizens (NRC) . The women have inspired thousands across India to replicate their challenge to the Hindu nationalist government.
Social media platforms were flooded with posts about citizens announcing celebrations featuring the delicacy after the AAP’s win. Meanwhile, restaurants scrambled to offer discounts to cash in on the moment, the publication added.
Speaking to The Economic Times, Raymond Andrews, the co-founder of a biryani chain in Delhi, said: “We have seen a higher uptake on our orders. Biryani as a cuisine is celebratory by nature, be it a birthday, an anniversary or friends celebrating.”