PEMRA asks electronic media to promote optimism while covering coronavirus
ISLAMABAD: Pakistan Electronic Media Regulatory Authority (PEMRA) on Wednesday again advised electronic media to curtail fear syndrome among the masses while covering news related to coronavirus and avoid reporting from hospitals, isolation wards and quarantine centres.
In a advice issued, the PEMRA asked news channels to promote optimism among the masses to fight this catastrophe with perseverance and discipline.
The advice also asked the media to avoid creating hype and sensationalism by covering the patients affected by coronavirus and undergoing treatment, rather invest their energies and resources in mobilizing the whole nation for prevention and necessary measures to curb this menace. Besides the efforts, made by the federal and provincial governments, state institutions as well as researchers round the globe, may also be highlighted in order to generate hope among the viewers.
The PEMRA appreciated the media for performing their national obligation with utmost zeal and dedicating their precious airtime for creating awareness as well as preventive steps required to combat the menace of pandemic hitting the country. - APP