PESHAWAR: The Pakistan Electronic Media Regulatory Authority (PEMRA) directed private Tv channels to refrain from airing caress/ hugging scenes and properly review the content of the dramas through in-House Monitoring Committee.
The PEMRA said in its notification that the committee would edit / amend the content by giving due consideration to reservations and apprehensions of the viewers. “All Satellite TV licensees are required to stop airing such content in dramas, henceforth, and ensure compliance of PEMRA laws in letter and spirit,” the notification directed Tv channels.
The notification further said that earlier the authority has also issued such direction wherein, it was conveyed that Satellite TV Channels are indulged in airing objectionable dramas/ content based on “indecent” dressing, caressing, bed scenes, and gestures, sensitive/ controversial plots and unnecessary detailing of event(s), which are highly disturbing, distressing for the viewers and against the commonly accepted standards of decency
The media watch dog said that on the prevalent trends in Pakistani drama industry, PEMRA is receiving numerous complaints from general public on Pakistan Citizen Portal (PCP), PEMRA Complaints Call Center and Feedback System.
The notification said that PEMRA was also being criticised on social media/ whatsapp groups for not taking effective action against such drama producers. “A considerable stratum of the society believes that dramas are not depicting true picture of Pakistani society,” said that notification issued to TV channels. “Hugs/ caress scenes/ extramarital relations, vulgar/bold dressing, bed scenes and intimacy of married couple are being glamorized in utter disregard to Islamic teachings and culture of Pakistani society.”
The notification has also received criticism from some users on social media. One users wrote, “Let PEMRA be renamed as the “Amr bil Maroof, wa nahi anil Munkar” department and hire consultants from the Afghan Taliban for additional expert advice!”