PESHAWAR: Abdul Karim, Special Assistant to Chief Minister Khyber Pakhtunkhwa on Industry and Focal Person for Investment and trade said that special measures are being taken to attract foreign investors by promoting religious tourism in the province.
According to Karim Khan, KP has huge investment opportunities in tourism as well as other sectors which will generate billions of rupees in revenue annually. Yesterday, the Managing Director of Malaysian Communications PENUMBRA gave a detailed briefing to KP officials on the development of tourism in Malaysia. He said tourism play a key role in economic development on Malaysia.
Read more:
Cyclist from Karachi wins first phase of ‘Tour de Waziristan’
First ‘Tour de Waziristan’ cycling race to begin on Nov 28
KP govt organises cycling competition in Orakzai tribal district
Khan further said that 60% of Pakistan’s tourist destinations are located in Khyber Pakhtunkhwa but it needs promotion and branding abroad.
On the occasion, Board of Investment officials briefed the Malaysian delegation about the steps taken by the provincial government to promote tourism. The head of the Malaysian delegation said that considerable investment could be made in KP in this regard and the two countries should come up with a joint strategy to promote tourism.
Abdul Karim said that under the Integrated Tourism Development in KP, he government is opening four more tourist destinations as well as working on road infrastructure to facilitate access to tourist destinations. He said that special measures are being taken to promote religious tourism
In this regard, the adviser said mutual communication and exchange of information between Pakistan and Malaysia will be very helpful. He said Special attention should be paid to the branding of tourist destinations of the province so that information about the province could be provided to foreign tourists.