The Pakistani entertainment industry has been rocked by a surprising development, as some of the country’s most renowned actresses have found themselves at the center of an Artificial Intelligence (AI) controversy. Eman Khan, Sarah Khan, Neelam Muneer, Hania Amir, and Aiman Khan have all become unwitting participants in a digital transformation that has raised ethical concerns.
A viral video on social media showcases a clothing brand’s promotional content, which has been entirely created using AI technology. The video features AI-generated models of the aforementioned Pakistani celebrities, seamlessly integrated with the brand’s actual photoshoot.
The video juxtaposes the original photoshoot with the AI-generated versions, highlighting the uncanny resemblance between the real actresses and their digital counterparts. This has sparked a heated debate on social media, with many users expressing concerns about the ethical implications of using celebrities’ likenesses without their consent.
Some users have argued that creating AI models of individuals without their permission is a violation of ethics, and they have also voiced concerns about the potential dangers of AI technology. Others have gone so far as to suggest that this incident could spell the end of the careers of these Pakistani models and actresses.
The viral video has ignited a broader conversation about the rapidly evolving landscape of digital media and the ethical considerations that come with the use of AI. As the technology continues to advance, it raises questions about the rights of individuals, the boundaries of artistic expression, and the responsibility of brands and content creators.