Pakistan joins race toward digital transformation

Ahson Saeed
Digital transformation is sweeping through the East, driven by a young, tech-savvy and increasingly affluent population. Southeast Asia’s Internet population reportedly grew from 260 million to 480 million between 2015 and 2020 – an explosion largely fueled by e-commerce, which is predicted to expand by 261% between 2016 and 2021.
Another sector spearheading the trend is mobile payments: This year, the sector is likely to reach a 43% market share in the region. This signals a leap in development over traditional payment technologies such as physical banks or credit cards, which has been welcomed by governments as they prioritize updating key digital infrastructure.
At the end of 2020, Bank Negara Malaysia issued a highly anticipated digital banking framework. In doing this, Malaysia joined a growing number of nations in the region welcoming digital banking systems: In 2019, Hong Kong granted eight entities licenses to operate a digital bank, including Chinese tech giants Ant Group and Tencent.
In Singapore, the Monetary Authority granted four digital banking licenses to the Grab-Singtel consortium, SEA Group, Ant Group, a consortium made up of Beijing Co-operative Equity Investment Fund Management, Greenland Financial Holdings, and Linklogis Hong Kong. These licenses to offer virtual banking services in the country are targeted to commence early next year, and will blend lifestyle and commerce with finance.
Last year, Tonik Financial, a startup in the Philippines, raised finance to launch and operate a digital bank in that country, putting financial instruments in customers’ hands while driving e-commerce adoption.
This demonstrates that in markets where large swaths of the population currently have no access to banking, startups compete to serve this need, and notably, they also cater to other small and medium-sized businesses.
In India, Bangalore-based startup RazorPay launched features like corporate credit cards and also a dashboard to enable businesses to manage their transactions, as well as a feature enabling automated recurring payments. The significance of this is that these features are currently not provided by more traditional banks.
One of the most exciting regions undergoing digital transformation is Pakistan. Its digital transformation program under the initiative “Pakistan the Digital State” encompasses all industries from agriculture, health care, education, and commerce to government and financial services.
With a population of more than 200 million, Pakistan offers immense business opportunities in the payments sector. The country has more than 165 million mobile subscribers, 70 million active Internet users and 60 million smartphone users.
Although 2020 was a tumultuous year for most of the world, it was an extraordinary catalyst for digitization and e-commerce in the region. The Covid-19 pandemic prompted Pakistani businesses to start shifting to work-from-home, with a full lockdown ordered from around mid-March. Because of this, 2020 was arguably the point when Pakistan’s digitization began a steep acceleration, as digital solutions became more imperative.
In fact, there was immediate growth in Internet usage across Pakistan as traffic rose 15% as soon as the lockdown was imposed. Government institutions, particularly the central bank, openly encouraged people to use digital channels. Households started turning to online solutions for buying groceries and other essential items during the lockdown.
Before the pandemic, Pakistan’s mobile payment industry was estimated to grow by more than 20% over the next few years, building a sector worth more than US$53 million by 2025. With the pandemic, that number is anticipated to increase even quicker, with more of the population expected to use digital channels for payments.
This mirrors the global trend of service sectors shifting toward digitization. The improvements in digital connectivity are rewiring consumer behavior, which leans more and more toward convenience, cost savings, and personalized retail experiences. Business consumers also benefit from lower transaction costs, supply-chain efficiency, and increased flexibility around adapting to customer needs.
What is most exciting is that Pakistan is one of the economies where digital transformation is enabling irreversible changes inside the service sector – in areas such as fintech, e-commerce, and e-government. Companies of all sizes are also collectively thriving through digitization: their marketing and communication methods have become faster, more results-driven and flexible.
The market size of e-commerce has increased significantly in Pakistan in recent years, completely overhauling the way consumers deal with and pay the businesses they buy from. The government’s push toward digital infrastructure has improved the conditions and replaced overwhelming paperwork for digital services like online transactions, credit cards, online shopping, online utility-bill payments, and e-payments at automobile service stations.
All in all, digital transformation is helping the region to accelerate economic growth and innovation, as well as improving the overall business and consumer environment. This new era comes with the promise of fresh professional opportunities for young Pakistani graduates and entrepreneurs, demonstrating how future generations stand to benefit from this digital revolution.