Govt to launch ‘Brand Pakistan’ programme this year, says Zulfi Bukhari

Statesman Report

ISLAMABAD: Special Assistant to Prime Minister on Overseas and Tourism Zulfi Bukhari announced that a programme by the name of 'Brand Pakistan' would be launched by the end of this year to promote tourism in the country.

The prime minister's aide, addressing a press conference on Sunday, said that Pakistan will host the World Tourism Forum in 2021, announcing that the Pakistan Tourism Development Corporation (PTDC) has completed its work related to the reformation of the tourism sector.

"We have formulated a comprehensive policy on tourism from 2020 to 2030 and with that we have also introduced a five-year action plan. Like other countries, Pakistan has launched a programme to promote tourism which was delayed due to the coronavirus," he said.

Bukhari said that tourism ministers from eight countries, including Iran and Turkey, will visit Pakistan in line with the government's initiative to reform the tourism sector.

The minister said that Pakistan facilitates e-visa and will soon launch a national e-portal which will contain all booking details regarding motels and other tourism information. He said that the tourism portal in Pakistan will be launched later this year.