Ride-hailing service Careem has announced its plans to launch a new “women-driven motorbike service” catering exclusively to its female clients.
According to a press release issued by the company on Tuesday, the service will commence from Karachi before making its way to other cities.
Careem said the new service would enable its large female customer base to access “affordable yet safe and reliable transport” amid rising inflation.
“It also enables and empowers women in Pakistan’s society to access flexible income generating options and achieve financial stability as captains,” the press release said, adding that the company was welcoming registrations from women interested in working as a “captain”.